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ARTICLE 19907
Tools for Listening: Quantitative and Qualitative



Mark Snowden, Evangelical Missions Quarterly (http://www.emqonline.com), Oct 01, 2005, Volume 41:4, pp. 496-503.



Communication; Ethnographic research; Mass media; Planning, plans; Surveys



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View this article in: English | English
This article contains PREMIUM CONTENT available via strategicnetwork.org
It is available only to subscribers who sponsor our work. A sample of the article is below

Twenty years ago, I had cancer. Chemotherapy brought me to the brink of death. After receiving a transfusion, a single question burned within me: If I died right now, would my Christian media production work make a difference?

As the Lord healed me and led me into other missions-related vocations, my perspective was transformed. I didn’t set out to learn communications research techniques; they simply became tools I needed to advance the gospel. You may need them, too.


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