
ARTICLE 19907
Tools for Listening: Quantitative and Qualitative

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 Twenty years ago, I had cancer. Chemotherapy brought me to the brink of death. After receiving a transfusion, a single question burned within me: If I died right now, would my Christian media production work make a difference? As the Lord healed me and led me into other missions-related vocations, my perspective was transformed. I didn’t set out to learn communications research techniques; they simply became tools I needed to advance the gospel. You may need them, too.

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